Image Consulting
that starts with
Self-Concept
Your self-concept is your deeply held identity—what you believe about yourself, your worth, your potential, and what’s possible for you. These beliefs exist on both conscious and subconscious levels, shaping how you see yourself and, ultimately, how you show up in the world.
Your image is the external reflection of that self-concept. It’s not just about style or branding—it’s everything that becomes visible: your presence, communication, choices, and how others perceive you. Whether you realize it or not, your image is always revealing what you truly believe about yourself.
If there’s misalignment—if you feel stuck, unseen, or like your external reality doesn’t match your internal vision—it’s because self-concept and image must be in sync for real, lasting change to happen.
Become your ideal self. Fully and permanently.
Most image consulting is surface-level and generic. This isn’t. We combine self-concept theory with strategic, psychology-based image consulting to create real, lasting transformation.
This is not just about looking the part—it’s about becoming it. We use cinematic visual storytelling, character-building strategies, and psychology to construct the version of you that aligns with your highest goals and full potential.
How It Works
We define who you are becoming. Your self-concept shapes everything—your actions, choices, and how the world responds to you. We ensure it’s clear and intentional.
We build your external presence to match. No more subconscious misalignment or random styling. Everything—your image, communication, and presence—is strategically designed to reinforce your next-level identity.
We execute and lock it in. This isn’t temporary. We make sure your transformation is fully realized and embodied in how you show up, move, and create.
Who Is This For?
✔ You want real transformation, not just aesthetics.
✔ You’re done with misalignment—your image must match your highest vision.
✔ You’re ready to step into your full potential and make it real.
✔ You’re ready for real change, not surface-level fixes.
✔ You want to be seen and recognized for who you truly are.
What’s Included?
✔ Decoding your current image – What are you subconsciously communicating? Does it reflect who you truly are and where you’re going? We pinpoint misalignment and hidden patterns.
✔ Strategic identity refinement – We define and reconstruct your self-concept so that it fully supports your next level.
✔ Image & expression alignment – Everything visible—your appearance, presence, communication, social media, and any external representation—is analyzed and structured to reinforce your transformation.
✔ Execution & Action Plan – After each session, you’ll receive concrete next steps to implement immediately, ensuring real-world embodiment.
✔ Ongoing Support & High-Level Consulting – Direct guidance on key decisions to maintain full alignment—choosing the right visuals, refining messaging, and ensuring that every expression of your identity serves your highest vision.
✔ Commitment & Reinforcement – We ensure that your transformation locks in, preventing you from falling back into outdated patterns. This isn’t temporary—it’s a full recalibration.
💡 Available in 1-month, 3-month, or 6-month packages. The content and pricing adjust based on the level of depth and execution needed.
Not your typical Image Consultants
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We believe everything visual about you should reflect your personality and self-concept. Makeup, hair, clothes, accessories, and your home should express your true self, like a movie character's design. Unlike traditional image consultants, who focus on cookie-cutter business looks and color analysis, we specialize in understanding style, subcultures, and the evolving aesthetics across generations and social media trends.
We focus on storytelling, not just dressing "flattering" or “for body shape”. Our goal is to help you dress in a way that’s authentic to who you are, without the pressure to look polished or professional.
What sets us apart
Guidance Grounded in Expertise
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We understand how identity and self-image play out in real life and how others perceive you through every decision you make—from what you wear to how you carry yourself. Our image consulting is based on visual storytelling principles, just like character development in films. This is crucial because psychological storytelling only works when it conveys something deeper to the viewer. We also consider the societal context—how people see you—and use it to reinforce your new self-concept. It doesn’t just resonate with you, but it also communicates to others, allowing them to reflect that new identity and reality back to you.
A Unique Intersection of Life Coaching and Image Consulting
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Self-development coaches don’t tackle the external, societal aspects of image or visual self-concept, like the context of fashion trends and appearance.
Traditional image consultants focus more on professionalism and polished, idealized images, often overlooking the authenticity of the individual.
We saw a gap here – a space where personal transformation and image consulting intersect, but with a focus on authenticity and individuality.
Discovery call – Free
A quick conversation to share where you are and explore how our services can help you. No commitment, just a chance to see if we’re the right fit for you.
There are three ways to start your journey:
Consulting Session – €100/Hour
A one-time call focused session for actionable advice. Dive deeper into your current self-concept and start working on concrete steps for alignment.
Self-Concept Image Alignment Package
Our complete package is designed for those ready to fully align their inner and outer self. It includes:
Self-concept deep dive: Gain clarity on where you are, where you want to be, and what’s standing in your way.
Custom action plan: Get practical, tailored guidance to align your identity and image.
Embodiment consulting: We help you embody your ideal self-concept in different aspects of life.
Support and follow-up: Ongoing feedback to refine your alignment and keep you on track.
Alban, Tattoo artist & Content creator
“Working with Martta totally changed my game. She immediately saw that my social media and content were off. My goals and vibe weren't coming through at all. Martta gave me a no-BS assessment and nailed what was wrong. We dug deep together, figured out where I'd gone off track, and she suggested a new direction for my personal brand.
Her holistic approach aligned my content with who I am and want to be. She took over video editing and nailed it, super fast and with high quality. I could always consult her for social media posts, and her eye for detail was spot on.
Martta is straight up and honest. She gave clear feedback and truly cared about my success and authenticity. She's not just a consultant, but a real partner in keeping my brand true to who I am. Highly recommend her if you need to up your image and content game!”
Contact us to start your journey
Your Authentic and Ideal Self Has a Dream – And You Probably Want to Act on It
If you’ve read this far, chances are you’re not just thinking about who you are—you’re also thinking about what you want to do. If you need support in aligning what you do with who you are, we can help with that too.
We help people step into their ideal selves and share it with the world. Often, this means pursuing a vision of changing the world or helping others in a meaningful way. This kind of work is vulnerable, challenging, and rarely straightforward, but we’re here to spar with you, support you, and help you figure out how to actually make it happen.
We’re great at spotting the inconsistencies, blocks, and gaps that might be holding you back—whether it’s something practical in your execution or something deeper, like clarity about your potential and direction. We offer a neutral, honest perspective that helps you see yourself and your work as it truly is, with all its possibilities.